17 – Social Media Strategy Guide
Section 4 – Platform Selection
Monitor: Monitor hashtags and keywords to gain a view on
who is talking about your brand category or competitors
PINTEREST
Unlike Twitter and Facebook, which are primarily communication-
based platforms, Pinterest has a strong commercial element
and *55% of Pinterest users visit the platform to find or shop for
products. *KPCB Internet Trends report 2016
Pinterest can be a highly eective tool for targeting consumers
in the 'planning' mindset and it’s a great tool for inspiration and
aspiration. Pinterest is a great platform for discovering new brands
and also oers some eective targeting tools, allowing you to
add keywords and target specific users to increase your brands
visibility and drive conversions.
If you have an online shop, then Pinterest could be a really
strong tool for driving web trac and is definitely worthy of
consideration.
Tips:
Post compelling images that people will want to share
Try text overlays to help people browse and discover your
content faster
Add the Pin it Button to your website for people to easily
save ideas and products to Pinterest
Create detailed descriptions of your content
Create themed boards. E.g. If you’ve got a new product
design or logo to launch Pinterest allows you to connect
written, photo, and video content under one heading. (Pins
created for themed boards should also make sense on their
own so people can re-pin)
Besides the Pin It button, you can also add a Follow
button in a prominent position on your webpage so your
customers can easily find you
Consider adding lists or how-tos in the text overlay
It is also a good idea to optimize your website to allow Rich
Pins, or Pins that show extra information on the Pin itself.
Pinterest currently has six types of Rich Pins: app, movie,
recipe, article, product, and place.